Technology Driving Delivery Times To Near Zero
Whatever is said about technology is less.Technology lets us reach talk to our loved ones,video chat with them, shop online without going to the store,order food online without going to the restaurant,book tickets online. With the IT Industry continously innovating with things like amazon drone or the hoverboard, we can say that we are reaching new heights everyday.And now Amazon could be on the brim of announcing another zero into our business mould: zero delivery time. As in, the time required to get a product from store to consumer is being whittled down to zero.
Amazon’s attempt to reach that could be a drive-through grocery store for Silicon Valley’s tech workers. Their users would pick up their grocery items in a physical store after first ordering online and scheduling a pickup time at a nearby facility. The idea of a drive-through grocery store is in the same rhythm as some of Amazon’s other inspired retail concepts, such as using drones to drop off packages on doorsteps across America.However,due to some opposition from the Federal Aviation Administration considering threats from drones(like spying) refuse to give permission to use them.
You can see where Amazon is going with these ideas — it’s all part of a broader retail strategy of getting packages to consumers faster than ever before. Before the Amazon drones concept, there was Amazon one-hour delivery.Amazon Prime Now makes it possible to receive 60-minute delivery on thousands of popular products.
To get packages to consumers as soon as possible, you need huge warehouses close to customers. You need the logistics to get these products to consumers wherever they live. In the case of one-hour delivery in Manhattan, think of massive staging areas in the five boroughs of New York City or across the water in New Jersey, with a fleet of trucks ready to race over bridges or through tunnels.
That’s where drones come into the picture — they might be more reliable than trucks, planes or automobiles in reaching hard-to-reach destinations.A way to shorten the distance between warehouse and consumer to eliminate the risks of logistical problems. That’s where the physical drive-through grocery story plays a role: the consumer comes to the product rather than the product coming to the consumer.
But if you’re truly going to get to zero delivery time, you’ve got to go even further than that. You have to make it possible for customers to have access to products on demand. What if large retailers such as Amazon begin to 3-D print products on demand for consumers, literally letting consumers have access to products the moment they want to order them?
The Amazon drive-through grocery store concept is just like the Amazon drones concept — it may or may not go anywhere, but it points to a future of retail innovation in which zero delivery time is closer and closer to reality.